Industrial Chrome, Inc. (ICI) will soon begin operating under the brand 'ICI Manufacturing' to better emphasize the broader manufacturing and fabrication capabilities ICI has had for years, but has not publicized well. "Industrial and decorative plating are among our core competencies, and these represent a key differentiation between us and our competition in the general manufacturing space. At the same time, though, we are so much more than plating today," said Ellis Needham, president and CEO. "Very few manufacturing companies have the ability to go from raw material to finished parts, including industrial-strength plated metal finishes such as zinc or hard chrome. We can."

ICI will be transitioning to ICI Manufacturing over the next few months.